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These graphs illustrate how sectors are performing YoY on different KPIs. So if the revenue of the sector on Monday of the 15th week of 2019 was $400,000 and the revenue on Monday of the 15th week of 2020 is $500,000, we would report a +25% YoY change.
This data is based on our clients’ first-party data in US ecommerce. We manage over $500MM in media spend for fast-growing VC-backed startups and Fortune 100 companies. Our partners collectively drive over $5B in ecommerce revenue. We place clients into their respective verticals for these graphs, and some clients appear in more than one vertical. For example, if you are an omnichannel fashion brand you would be grouped into both the omnichannel and fashion sectors. An average-sized client has the following daily metrics: 100k sessions, 1900 transactions, $350k revenue.